Double-Checking Your Check: How to Spot a Fake Burberry Scarf

In the early 2000’s, the London-based fashion brand, Burberry, was going through a positive transformation that helped their iconic products explode with popularity into the millennium. These days, celebrities can’t seem to get enough of the brand’s notorious checked pattern. Staple items such as the trench coat and cashmere scarf have consistently been spotted on stars over the years.

A true symbol of high-end fashion, stepping out in classic Burberry’s classic checked pattern never fails to turn heads, and of course, our favorite way to showcase the bold design is by wearing a scarf.

Today, the top online retailers to snag a Burberry scarf for yourself are:

  1. Burberry (Official)
  2. Nordstrom
  3. Saks Fifth Avenue
  4. eBay (How to Safely Shop on eBay)
  5. Neiman Marcus

The classic Heritage Nova Check pattern, or any of the other glam styles from the brand, adds the perfect amount of color to any outfit, which these celebs highlighted flawlessly.

Naomi Blake and Mary Kate Burberry Scarf Spot a FakeNaomi Cambell arriving at the BBC Radio 1 Studios in London on Feburary 19, 2015/ Blake Lively at the New York premiere of “Blue Valentine” at The Museum of Modern Art on December 7, 2010/ Mary-Kate Olsen arriving at the London Fashion Week Held at the Chelsea College of Art and Design in London on February 23, 2010 

Brandie Kelly Osborne Demi Lovato Burberry ScarvesBrandy doing a Q&A with radio station The Beat 100.3 and DJ Janita “Applebaum” Styles in Philadelphia Pennsylvania on October 3, 2008/ Kelly Osbourne at Christopher Bailey and Mario Testino Burberry Beverly Hills Store Re-Opening in Beverly Hills on October 20, 2008/ Demi Lovato spotted outside her Manhattan hotel in New York on January 1, 2009

Queen Latifah Lindsay Lohan Burberry ScarvesQueen Latifah outside Cinespace nightclub in Los Angeles on December 3, 2008/ Carolyn Flack arriving for dinner in Soho London on January 8, 2015/ Lindsay Lohan heading to the gym post-rehab in Los Angeles on January 4, 2011

Unfortunately, some of those positive changes the company underwent for the millennium, including expanding production internationally, allowed for an increase in the creation of counterfeit products. They say that imitation is the best form of flattery, and though these gorgeous closet-staple products certainly deserve the compliments, the consumers also deserve to know they’re getting the real deal.

If you’re interested in jumping on the Burberry bandwagon, there are a few tips you should consider to make sure you’re not being duped by one of those pesky knock-offs.

How to spot a fake Burberry scarf with six simple checks:

1. Check the Price

Perhaps the most obvious indicator of true Burberry scarves, is simply how much they cost. Authentic Burberry materials are of the highest quality, and are produced with extreme care. The price should always reflect this. Real scarves sell for anywhere between $175.00- over $500.00. If you’ve happened upon a scarf that’s significantly cheaper, it should raise some eyebrows.

The Burberry Scarf Bar_001Burberry’s Gorgeous Scarf Collection for 2016

2. Check the Tag

The tag itself is also a good place to look for authenticity. Each official tag will feature a firm and evenly-printed “Burberry” on the front, and the inside should contain information including the materials, product number, style of scarf, the color, and the size.

Pictured below is the inside of a Burberry scarf tag. In the top left corner you can see the equestrian knight logo, and pictured to the right of this image there is a square block that depicts the pattern and style of the scarf purchased, in this case it’s Giant Check. Under these images, you can see a list of the trademarks and copyrights, and then you’ll see a sticker containing the name and specific product information of the particular item.

Burberry inside tag official

3. Check the label

An authentic Burberry scarf will have a sewn-on label that is evenly sewn onto the fabric on both right and left ends. The middle will not be attached, creating a loop of fabric.

  • Centered in the middle of this rectangular label, “BURBERRY” will be sewn in capital letters that are of equal height.
  • Beneath the brand’s name, there will be varying details, depending on when the scarf was made, where, and which type of scarf it is.
  • Many scarves will have the detail “London” sewn somewhere underneath the brand, and most will also include where the product was made. The fonts of these location details might vary a little with each scarf, they will either be sewn in the same standard Burberry font, or in a thinner, cursive style like the one pictured below.
  • Though most Burberry scarves are produced in England, Scotland, or France, the occasional one might come from a factory located elsewhere, so don’t rule one out too quickly for having “Made in China” on the tag. Burberry has factories throughout the world including China, Poland, Romania, India, Spain, Italy, England, even some in the US.
  • Many scarf labels will also include the materials the scarf was made from and the instructions to “dry clean only.”

burberry official tagOfficial Burberry Scarf Tag

4. Check the Logo

The official symbol for the company is a clearly-printed “Equestrian Knight” character that is shown on the tag of each scarf sold. Oftentimes, knockoff scarves will try to pass a barely-visible rendition of this logo, so you need to make sure to examine the image closely. This knight will be left-facing, and on the inside of the paper tag. It should be printed clearly and centered with no smudged edges.

The below photo was taken from the packaging of a Burberry product. If you purchase a Burberry scarf from an authorized retailer, it will likely come rolled up in a thick canister with a bow and this Equestrian Knight logo embossed on the front in gold.

Burberry official seal packagingBurberry’s Equestrian Knight

5. Check the Font

The font of all Burberry products might be the single best way to sniff out a knock-off. Each time “Burberry” is written on the scarf, its tags, or packaging, the font should always be the same, and the letters should be capitalized.

True Burberry R’s will have pointed ridges that resemble a bicycle’s kickstand, and the trail will curl slightly outwards, like in the below left photo. If the letters on the Burberry scarf in question are straight with no ridges or pointed edges, like the right photo below, there’s a good chance it’s fake.

The below two photos were taken from sellers on eBay. They are both a little out of focus, but this is especially true of the one on the right. If you look closely at this tag, you can tell that the R’s do not curl outwards, but instead move outward in a straight line. When buying from eBay, always ask the seller for more detailed and clear photographs before purchasing!

Burberry Close up Scarf Font Check

6. Check the Check

All Burberry scarves with the trademarked checked pattern will have perfectly symmetrical stripes. If the scarf you want to purchase has any line out of place, it’s probably not real. Specifically, on all of the Nova Check designs, all black lines run across the fabric in sets of three; each equidistant from the next. A thin red line will cut through these dark lines at a crisp, perpendicular angle, creating perfect square blocks.

Burberry Check Pattern upcloseNova Check Pattern

The official Burberry website has a “store locator” tool which lets you search for authorized retailers near you. If you’re buying a scarf from a brick-and-mortar store, this is an easy way to make sure you’re getting authentic products.

When online shopping, it’s best to stick to well-known and established retailers, such as Nordstrom, Neiman Marcus, Saks Fifth Avenue, and of course the Burberry official website.

You can also shop for Burberry products on eBay, but be wary of sellers online. Since there are many fine details you need to check in order to make sure the Burberry product is authentic, make sure the seller has included multiple, high resolution photos of the product itself as well as the tags and packaging. The seller should also include a product number, and you should definitely ask for more pictures or information if anything is missing before bidding!

If you’ve come across a great deal on a different online store, or a provider that’s offering a specific Burberry product you’ve gotta have, be sure to check out our tips on how to quickly tell if a site is real or not.

Happy scarf shopping!

Credit: WENN/Mario Mitsis/Will Alexander/Daniel Deme/FayesVision/Hugh Dillon/
Ivan Nikolov/Burberry/eBay/YouTube

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